ESPA

ESPA required input across several projects; direction on how to grow brand awareness across their social media channels, and design insight into developing standout primary packaging as part of their rebrand.

The brand's social strategy was reviewed, opportunities explored and content ideas developed in conjunction with their four editorial pillars, culminating in a social content and creative guidebook featuring competitor analysis, tone of voice & creative direction and achievable KPIs.

Primary packaging was conceptualised, realised and artworked to not only fall in line with the secondary packs, but to elevate ESPA's standing, building a beautiful and serene rebrand to reflect their new direction and allure customers with their on-shelf presence.