Helen brady

Playful and energetic, larger-than-life copywriter Helen required a brand ID to not only ignite and celebrate her move to freelance, but to reflect her personality. Blessed with the initials HB, I created a menu of illustrations as a nod to this happy coincidence.

A brand package of a dynamic logo partnered with 2 different marks and a set of illustrations provides countless branded combinations for all types of collateral, and has helped Helen stand out from fellow freelance competition.